The fairly sudden fascination taking the globe by storm is embracing and encouraging young women to take on the world of tech and entrepreneurial business. With the likes of high profile celebrities such as Forbes’ 21st most powerful women entrepreneurs of 2015 Beyonce Knowles, Victoria’s Secret model Karlie Kloss, and pop culture phenomenon Kim Kardashian paving the way, Brisbane’s businesswomen are all in.
Breaking through the cliché stereotype of business being a male dominant scene, the women of Brisbane are slowly but surely sharing the reins- one industry at a time. Challenging the proclaimed ‘battle’ for equality in business that saturates our newspapers, evening news and even political campaigns, these female entrepreneurs are showing society that there doesn’t need to be a battle if you take control.
Throughout this story, there will be a number of articles profiling just some of the Brisbane based female entrepreneurs that are changing the face of their industries, and business more generally. While their companies may be small and inferior to those larger that have been operating for a lot longer, there is no underestimating the power of their cult like followings. The sources that will make up these profile pieces are likely to include the director of Fashion Weekly Magazine, Stacey O’Keefe; founders of Sabo Skirt and Queensland Business Monthly’s top 20 under 40, Thessy and Yiota Kouzoukas; and women’s fitness enthusiast Ashy Bines.
The proposed pieces of evidence solidify the newsworthiness of this story including: its relevance to current societal events, its proximity to readers, prominence in that the sources all have large followings, is of human interest and has the possibility of future impact. Who Run the Wold: Girls focuses on the empowerment of young women in Australia’s, and more specifically, Brisbane’s, perceived male dominant entrepreneurial sector. Rather than a single, long form piece of text, it will be made up of a number of stories/ posts that will feature a different Australian/ Brisbane based female run company.
Finally, in terms of logistics and risks, all of the information and sources for this piece are reasonably accessible and the project fits within the UQ School of Communications and Arts generic risk assessment guidelines.