Pitch | Who Run the World: Girls

Portrait of confident businesswoman working in conference room
Free to use image: Portrait of confident businesswoman working in conference room

The fairly sudden fascination taking the globe by storm is embracing and encouraging young women to take on the world of tech and entrepreneurial business.  With the likes of high profile celebrities such as Forbes’ 21st most powerful women entrepreneurs of 2015 Beyonce Knowles, Victoria’s Secret model Karlie Kloss, and pop culture phenomenon Kim Kardashian paving the way, Brisbane’s businesswomen are all in.

Breaking through the cliché stereotype of business being a male dominant scene, the women of Brisbane are slowly but surely sharing the reins- one industry at a time. Challenging the proclaimed ‘battle’ for equality in business that saturates our newspapers, evening news and even political campaigns, these female entrepreneurs are showing society that there doesn’t need to be a battle if you take control.
With online business booming and healthy living trending, Australian women are seizing the moment. Fuelling the fire of self-empowerment, they are creating businesses that lend themselves to gaps in the market that, until now, have fallen short of meeting consumers wants and needs in relation to the rapid growth of new platforms.
Throughout this story, there will be a number of articles profiling just some of the Brisbane based female entrepreneurs that are changing the face of their industries, and business more generally. While their companies may be small and inferior to those larger that have been operating for a lot longer, there is no underestimating the power of their cult like followings. The sources that will make up these profile pieces are likely to include the director of Fashion Weekly Magazine, Stacey O’Keefe; founders of Sabo Skirt and Queensland Business Monthly’s top 20 under 40, Thessy and Yiota Kouzoukas; and women’s fitness enthusiast Ashy Bines.
Sourced: Thessy and Yiota Kouzoukas
To convey a stronger story- pushing the angle that the younger generations of women are the future of Brisbane’s entrepreneurial business sector- feature photographs, image slideshows, audio clips and video compilations will be used. Further more, supporting evidence will be gathered and presented in an innovative design from an array of platforms. This will include social media screen shots, clips of speeches from influential women and extracts from prestigious awards and other documents outline the rate of success for female entrepreneurs. As well as this, footage will be embedded throughout the piece from conferences dedicated to women in business (ei. the Brisbane professional networking night, League of Extraordinary Women meet up or Brisbane’s female entrepreneurs conference). However, the vast majority of evidence that will form the content of this story will come directly from interviews with the sources. Not only will these elements of investigation and evidence pull the story together, they will make the story come to life, intriguing the readers and enticing them to continue reading on.
The proposed pieces of evidence solidify the newsworthiness of this story including: its relevance to current societal events, its proximity to readers, prominence in that the sources all have large followings, is of human interest and has the possibility of future impact. Who Run the Wold: Girls focuses on the empowerment of young women in Australia’s, and more specifically, Brisbane’s, perceived male dominant entrepreneurial sector. Rather than a single, long form piece of text, it will be made up of a number of stories/ posts that will feature a different Australian/ Brisbane based female run company.
Ashy Bines Instagram Post
To date, there has been extensive background research conducted, most of the proposed sources have been contacted and interview guides drafted. In order to widen the scope of this piece, the interviewee’s, aside from telling their success stories, will be asked the struggles they have faced in achieving all that they have. Questions regarding how they handle their industries and topics such as maternity leave and income differences will be brought to the forefront, deepening the story.
Finally, in terms of logistics and risks, all of the information and sources for this piece are reasonably accessible and the project fits within the UQ School of Communications and Arts generic risk assessment guidelines.

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